BUSN 2202 - International Marketing

Institution:

Utah State University

Subject:

Business

Description:

For the student who desires to investigate the challenges of doing business in an increasingly global environment. Lectures and in-class discussions place special emphasis on the cultural and social diversity of international markets, marketing strategies of global firms, and the challenges of international pricing, distribution, advertising and product development. Prerequisite/Restriction: BUSN 2201

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usu.edu

Phone Number:

(435) 797-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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