MKTG 3500 - Digital Marketing

Institution:

Utah Tech University

Subject:

Marketing

Description:

Required for Marketing majors, and open to other interested students. Covers digital marketing strategy, application, and integration with traditional promotion. Students will craft comprehensive, persuasive marketing campaign plans and learn to apply them using current technology; recognizing social, legal, and economic factors impacting the planning and delivery of these campaigns. **COURSE LEARNING OUTCOMES (CLOs) At the successful conclusion of this course, students will be able to: 1. Develop target audiences, key messages, and creative strategies that capture value throughout the customer journey. 2. Recognize how to maximize value from digital promotion channels: Websites, search engine optimization (SEO), digital display, social media, content marketing, email marketing, and paid advertising. 3. Explore and apply cutting-edge digital marketing tools and technology. 4. Design and present a comprehensive integrated digital marketing strategy and plan. 5. Create key performance indicators, analyze promotion efforts, and calculate ROI. Prerequisites: MKTG 3010. FA, SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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