COMM 4580 - Public Relations Case Studies

Institution:

Utah Tech University

Subject:

Communication

Description:

Required of Public Relations majors. Exploration of the principles and practices of public relations through the study of contemporary local and national PR case studies, providing a review of the historical evolution of public relations; the principles and theories of that profession; the role research plays as a cornerstone of contemporary PR practice; the terminology, strategies, and approaches used by professionals; public relations' role in society; the relative effectiveness of various PR techniques and tactics; the ethical and legal dimensions of public relations practices; the issues and trends that shape and will continue to shape current and future public relations practices, including the impact of new technology; and public relations' potential as a career. Prerequisite: COMM 1130. SP

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utahtech.edu/

Phone Number:

(435) 652-7500

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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