HRM 140 - Tourism

Institution:

Delaware County Community College

Subject:

Hotel And Restaurant Management

Description:

In this course the student will acquire adequate tourism vocabulary. Student will study the why and how of tourism as an important factor in the wealth of any nation. And in global terms, the course provides an overview of the principles, practices, and philosophies that affect the cultural, social, economic, psychological, and marketing aspects of the travel and tourism industry. Among the topics covered are: meetings and conventions, role of social media, basic tourism marketing principles including mobile/social media marketing. The student will study the history of travel, future prospects and problems in the industry, especially the need for sustainable economic development. The student will explore their personal philosophy of travel as a factor in life's enrichment and identify career opportunities in this vast industry. Upon successful completion of this course, students should be able to: Appreciate the importance of tourism's economic contribution; Understand consumer travel behavior; Achieve a personal philosophy of travel as a factor in life's enrichment; Understand basic tourism marketing principles and applicable technology; Apply tourism supply/demand principles as the basic for policy and planning; Distribution of destination services with emphasis on consumer orientation; Study the tourism policy in the Delaware Valley region; Identify possible career opportunities in this field.

Credits:

3.00

Credit Hours:

Prerequisites:

(MAT 050 and ((ENG 050 and REA 050) or ENG 099* or REA 075)) or Appropriate Placement Test Scores (*Course(s) May Be Taken Concurrently)

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dccc.edu

Phone Number:

(610) 359-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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