ESD 57 - Technology-based Business Innovation

Institution:

Massachusetts Institute of Technology

Subject:

Description:

How to leverage major technology advances to significantly transform a business in the marketplace. Focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail.Draws from concrete experiences of IBM's major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Prereq: Permission of instructor

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.mit.edu/student/

Phone Number:

(617) 253-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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