21F 190 - Advertising and Popular Culture: East Asian Perspectives

Institution:

Massachusetts Institute of Technology

Subject:

Description:

Examines modern advertising culture in East Asia and India with an emphasis on post-socialist China. Topics include the rise of transnational advertising agencies in East Asia since the 1980s; advertising and identity formation; the production of brand culture and its impact on youth culture; music marketing; the new paradigm of neo neo-tribes; media and advertising; and mobile culture and branding. Includes case studies of advertising campaigns and lab sessions on how to brand products. Taught in English with a project that requires research in Chinese. Preference to Chinese minors.

Credits:

3.00

Credit Hours:

Prerequisites:

Prereq: 21F.104, 21F.110, or permission of instructor

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.mit.edu/student/

Phone Number:

(617) 253-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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