15 828 - Design and Marketing New Products

Institution:

Massachusetts Institute of Technology

Subject:

Description:

Practical introduction to the process of designing and marketing new products. Covers the major phases of product development: opportunity identification (customer input, generating ideas, market definition), product design and positioning, pre-market testing and forecasting, launch marketing, and managing the life cycle. Presents proven techniques, but emphasizes state-of-the-art methods like "listening in," virtual customer, information acceleration, and trust-based marketing. Group project allows students to apply lessons to the design and marketing of a real product ? a "green" auto (hydrogen, electric, or plug-in hybrid).

Credits:

3.00

Credit Hours:

Prerequisites:

Prereq: 15.809, 15.810 or 15.812

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.mit.edu/student/

Phone Number:

(617) 253-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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