15 810 - Marketing Management

Institution:

Massachusetts Institute of Technology

Subject:

Description:

Develops skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, especially the core theme of delivering benefits to customers. Presents the four P?s of marketing and enhances problemsolving and decision-making abilities in these areas. Provides students with a forum for presenting and defending their recommendations and critically examining and discussing those of others.

Credits:

3.00

Credit Hours:

Prerequisites:

Prereq: None

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.mit.edu/student/

Phone Number:

(617) 253-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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