15 732 - Marketing Management

Institution:

Massachusetts Institute of Technology

Subject:

Description:

In-depth study of the disciplinary framework for marketing and its applications to target markets and the optimization of marketing decisions. Students develop and practice techniques in five key stages of the framework: market orientation and research, segmentation and positioning, marketing mix, branding, and retailing and B2B. Emphasizes marketing management for the general manager, in particular profit optimization in chosen markets, and pricing, promotion, and product issues. Restricted to Executive MBA students.

Credits:

3.00

Credit Hours:

Prerequisites:

Prereq: Permission of instructor

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.mit.edu/student/

Phone Number:

(617) 253-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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