15 567 - The Economics of Information: Strategy, Structure and Pricing

Institution:

Massachusetts Institute of Technology

Subject:

Description:

Analysis of the underlying economics of information with management implications. Studies effects of digitization and technology on industry, organizational structure, and business strategy. Examines pricing, bundling, and versioning of digital goods, including music, video, software, and communication services. Considers the managerial implications of social networks, search, targeted advertising, personalization, privacy, network externalities, open source, and alliances. Discusses key principles. Includes case studies, industry speakers, and a team project.

Credits:

3.00

Credit Hours:

Prerequisites:

Prereq: Permission of instructor

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

web.mit.edu/student/

Phone Number:

(617) 253-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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