MKTG 331 - Consumer Behavior

Institution:

Columbia College - Missouri

Subject:

Description:

Introduction to individual and environmental determinants of the behavior of consumers. Use of knowledge of consumers’ behavior to plan, implement, and control marketing activities. Prerequisite: MKTG 310.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccis.edu

Phone Number:

(573) 875-8700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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