MKT 73 - Fundamentals of Export Marketing

Institution:

Long Island University-C W Post Campus

Subject:

Description:

This course is an introduction to international marketing tactics for those students interested in exporting. The course examines the discovery of leads for export targets, analyzes marketing methods, sales costs and expenses, surveys, and how to design, control and operate a global distribution network. In addition, the various governmental agencies and support systems available to assist businesses in globalizing their marketing activities are examined. Prerequisite of MKT 71 is required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.liu.edu

Phone Number:

(516) 299-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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