MKT 51 - Marketing Research

Institution:

Long Island University-C W Post Campus

Subject:

Description:

This course studies marketing research methods and designs, including survey methods, focus groups, depth interviews, observation and experimental approaches. Topics also include sampling techniques, interpretation of data, the use of consumer panels, mall intercepts and UPC scanning. Prerequisites MKT 11 and QAS 20 are required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.liu.edu

Phone Number:

(516) 299-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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