MKT 24 - E-Marketing

Institution:

Long Island University-C W Post Campus

Subject:

Description:

This course presents a comprehensive review of internet-based marketing management process and some hot issues. Specifically, topics include an overview of some underlying topics such as nature of e-marketing, types of internet business models, characteristics of online customers, key features of e-marketing mix, and so on. In addition, some hot issues in recent e-business situation are also covered, e.g., web analytics, search engine marketing, social networking, and mobile & email marketing practices. Prerequisites of MKT 11 and 14 are required.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.liu.edu

Phone Number:

(516) 299-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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