P R 367 - Integrated Communications Management

Institution:

The University of Texas at Austin

Subject:

Description:

Public relations as a managerial problem-solving process; strategic management of programs to enhance public-organizational relationships. Three lecture hours a week for one semester. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K, 345J, and Marketing 320F with a grade of at least C in each; and Public Relations 348.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utexas.edu

Phone Number:

(512) 471-3434

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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