MKT 338 - Promotional Policies

Institution:

The University of Texas at Austin

Subject:

Description:

Restricted to students in a business major. Analysis of the use of promotional methods in marketing: advertising, personal selling, sales promotion, and indirect promotion; their social and economic consequences; their coordination and relationship to other business functions. Three lecture hours a week for one semester. Prerequisite: Marketing 337 or 337H.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utexas.edu

Phone Number:

(512) 471-3434

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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