MKT 337H - Principles of Marketing: Honors

Institution:

The University of Texas at Austin

Subject:

Description:

Restricted to students admitted to the McCombs School of Business Honors Program. Designed to expand the student's understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Marketing 337 and 337H may not both be counted. Prerequisite: Accounting 312H and credit or registration for Business Administration 324H.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utexas.edu

Phone Number:

(512) 471-3434

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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