ADV 373H - Integrated Communications Campaigns: Honors

Institution:

The University of Texas at Austin

Subject:

Description:

Restricted to students in the Advertising or Public Relations Honors program. The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Offered on the letter-grade basis only. Prerequisite: Upper-division standing, Advertising 370J or Public Relations 367, a University grade point average of at least 3.50, admission to the departmental honors program, and consent of the undergraduate adviser.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utexas.edu

Phone Number:

(512) 471-3434

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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