ADV 373 - Integrated Communications Campaigns

Institution:

The University of Texas at Austin

Subject:

Description:

Concept of media mix; matching product, consumer, media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Prerequisite: Advertising 370J or Public Relations 367.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utexas.edu

Phone Number:

(512) 471-3434

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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