ADV 342 - Advertising Copywriting

Institution:

The University of Texas at Austin

Subject:

Description:

Copywriting for print and broadcast media. Methods for developing creative advertising concepts, strategies, and executions for print, radio, and television. Emphasis on writing rather than on art direction. Three lecture hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least C, and instructor's approval of the student's previous work in advertising courses.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utexas.edu

Phone Number:

(512) 471-3434

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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