ADV 318J - Introduction to Advertising and Integrated Brand Communication

Institution:

The University of Texas at Austin

Subject:

Description:

The functions of advertising; role in marketing/communications mix; economic and social influence; advertising institutions and media; campaigns and appropriations; retail and business-to-business aspects. Three lecture hours and one discussion hour a week for one semester. Students may not enroll in Advertising 318J more than twice.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utexas.edu

Phone Number:

(512) 471-3434

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.