MBA 640 - Advanced Sport Marketing: Applied Research and Strategic Plans

Institution:

Misericordia University

Subject:

Description:

This course is designed to expand on the traditional marketing strategies and practices covered in MBA 503: Marketing Management, and apply them to the unique sport product and sport consumers. Students will make the shift from theory to practice by examining topics like fan loyalty, sponsorships and promotions, brand development, marketing research, and strategic planning. To complete the transition, students will be tasked with developing and conducting research projects and performing strategic market planning for local sport organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.misericordia.edu

Phone Number:

(570) 674-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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