MBA 530 - Public Relations, Communications, and the Media in Sport

Institution:

Misericordia University

Subject:

Description:

This course is designed to examine the complex relationship between sport organizations and media outlets and the varying types of communication used in sport. This course explores public relations as a vital organization function in sports, rather than just a tool that supports marketing efforts or piques media interest. In addition to covering all aspects of public relations, this course challenges students to assume the role of a public relations professional tasked with developing items like a media relations plan, community relations activities, and a crisis communication plan. Also, this course addresses the need for reputation management and the unique challenges professional and amateur athletes present to sport organizations and their public images.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.misericordia.edu

Phone Number:

(570) 674-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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