MKTG 491 - Marketing Strategy

Institution:

Southern University and A & M College

Subject:

Marketing

Description:

Advanced study of marketing functions from the point of view of the marketing manager, with emphasis on formulation and implementation of marketing policies; buyer behavior; product, channels, promotions, and pricing strategies. Prerequisite: To be taken only during the last semester of course work.

Credits:

3.00

Credit Hours:

Prerequisites:

Undergraduate level MKTG 300, ECON 210, ECON 330, MGMT 300 Minimum Grade of C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.subr.edu

Phone Number:

(225) 771-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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