MKTG 480 - International Marketing

Institution:

Southern University and A & M College

Subject:

Marketing

Description:

Study of the marketing process as it applies to the international environment, including marketing research, channels of distribution, promotion, pricing, financing, licensing, import-export management, marketing strategy for multinational operations, and marketing systems in various countries. Prerequisite: MKTG 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Undergraduate level MKTG 300 Minimum Grade of C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.subr.edu

Phone Number:

(225) 771-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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