MKTG 475 - Marketing Research

Institution:

Southern University and A & M College

Subject:

Marketing

Description:

Study of applied research methods in the analysis of marketing problems and the use of research findings in the formulation of marketing policies, with emphasis on research design, sampling, data collection, psychological scaling, techniques of statistical analysis, preparation and presentation of the research report, and other relevant topics. Prerequisites: MKTG 300, MGMT 306, MATH 275.

Credits:

3.00

Credit Hours:

Prerequisites:

Undergraduate level MKTG 300, MGMT 306, MATH 275 Minimum Grade of C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.subr.edu

Phone Number:

(225) 771-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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