MKTG 460 - Advertising Management

Institution:

Southern University and A & M College

Subject:

Marketing

Description:

Study of principles and practices of management of the advertising function, including the organization and operation of the advertising department and the advertising agency, effective utilization of media, planning and execution of advertising campaigns, preparation of budgets and allocations, relationship of advertising to the marketing mix and the overall marketing strategy, and other relevant topics. Prerequisites: MKTG 300, 360.

Credits:

3.00

Credit Hours:

Prerequisites:

Undergraduate level MKTG 300, MKTG 360 Minimum Grade of C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.subr.edu

Phone Number:

(225) 771-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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