MKTG 315 - Business To Business Sales

Institution:

Southern University and A & M College

Subject:

Marketing

Description:

This course is designed to provide students with the foundations of Business-to- Business (B2B) Sales. The course will focus on the nature and scope of B2B Sales;how B2B sales differs from Business-to-Consumer (B2C) selling, and the role of B2B Sales in the economy. Prerequisite: MKTG 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Undergraduate level MKTG 300 Minimum Grade of C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.subr.edu

Phone Number:

(225) 771-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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