MKTG 300 - Principles of Marketing

Institution:

Southern University and A & M College

Subject:

Marketing

Description:

Study of concepts and issues underlying the modern practice of marketing, including the environmental forces affecting the marketing decision maker, organization and planning of the marketing function, market segments, marketing mix, and other relevant topics. Prerequisite: Junior standing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.subr.edu

Phone Number:

(225) 771-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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