EBIZ 455 - Internet Marketing

Institution:

Southern University and A & M College

Subject:

Electronic Business

Description:

This course is a study of the Internet as a channel for marketing communications and transactions,particularly, how online marketing (Internet Marketing) is integrated into the overall enterprise-wide marketing strategies. The course examines the management issues involved in the implementation of Internet marketing strategies to solve business problems. Prerequisites: MKTG 300 and CMPS 290.

Credits:

3.00

Credit Hours:

Prerequisites:

Undergraduate level MKTG 300, CMPS 290 Minimum Grade of C

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.subr.edu

Phone Number:

(225) 771-4500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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