COMM 3560 - Persuasion Theory and Practice

Institution:

California State University-East Bay

Subject:

Communication (Mass Communication and Speech Communication)

Description:

Models of analyzing media designed to reinforce and/or shift attitudes, motivate action and gain compliance. Application through oral, written, and media-driven formats.  

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csueastbay.edu

Phone Number:

(510) 885-3000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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