MAR 3605 - Cross Cultural Int. Business

Institution:

Yeshiva University

Subject:

Marketing

Description:

(Same as MAN 3605) An introduction to the unique challenges faced by people attempting to understand foreign environments for the purpose of managing organizations and people who have diverse notions of time, space, linguistic structures, and work-related values and practices. Topics include national cultural differences and competitive managerial behavior, corporate cultures and organizational effectiveness, and competitiveness and culture. The cultural patterns and managerial practices of a variety of national settings are examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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