MAR 1001H - Principles of Marketing-Honors

Institution:

Yeshiva University

Subject:

Marketing

Description:

Provides a comprehensive review of the major aspects and concepts of marketing. Honors students examine a mix of theory and actual business applications of the theory. Application of the theory is demonstrated through interactive class participation, cases, readings from the contemporary press, review of the academic literature, and projects. Enrollment is limited to15 students.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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