BUS-M 405 - Buyer Behavior

Institution:

Indiana University-Indianapolis

Subject:

Marketing

Description:

P: I-CORE. Kelley admit of senior standing. Description and explanation of consumer behavior. Demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision-making. Applications to promotion, product design, distribution, pricing, and segmentation strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iupui.edu

Phone Number:

(317) 274-5555

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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