BUS-M 402 - Marketing Channels

Institution:

Indiana University-Indianapolis

Subject:

Marketing

Description:

P: I-CORE. Kelley admit of senior standing. Marketing channels analyzed as organized behavior systems. Focuses on the institutional structure, relationships, and functions of channels of distribution. Franchising, vertical integration, and vertical channel agreements also are emphasized.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iupui.edu

Phone Number:

(317) 274-5555

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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