BUS-M 303 - Marketing Research

Institution:

Indiana University-Indianapolis

Subject:

Marketing

Description:

P: M301. Kelley admit of junior standing. Focuses on the role of research in marketing decision making. Defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, experimental design, and data analysis.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iupui.edu

Phone Number:

(317) 274-5555

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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