PHE 420 - Sports Marketing, Promotion, and Fund Raising

Institution:

Indiana Wesleyan University

Subject:

Description:

The application of fundamental marketing concepts to the sport industry will be presented. Sport will be discussed as a product and as a market. A second component of the course will provide basic techniques for program promotion. A comprehensive Public Relations plan will be developed. A final aspect of the course will be to present sound and positive practices leading to successful fund raising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.indwes.edu

Phone Number:

(765) 674-6901

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

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