MKG 424 - Strategic Marketing

Institution:

Indiana Wesleyan University

Subject:

Description:

The planning and administration of marketing programs is the primary emphasis of this course. This course centers on the analysis of marketing opportunities and the development of strategies for achieving marketing plan goals and objectives. Prerequisites: Two upper-level Marketing courses and Admission to the Business Division.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.indwes.edu

Phone Number:

(765) 674-6901

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

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