MKG 357 - Advertising and Promotion

Institution:

Indiana Wesleyan University

Subject:

Description:

An in-depth study of the administration of advertising, consumer advertising, industrial advertising, and professional and trade advertising. Actual advertisements are developed and tested for effectiveness. MKG210 and admission to the CAS Business Division or admission into the CAPS BSMK program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.indwes.edu

Phone Number:

(765) 674-6901

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

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