MKG 348 - Service Marketing

Institution:

Indiana Wesleyan University

Subject:

Description:

A study of the marketing of services as opposed to the marketing of products. Topics include distinct aspects of service marketing, management of service marketing systems, and positioning the service organization. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.indwes.edu

Phone Number:

(765) 674-6901

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

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