BUS 452 - Strategic Management

Institution:

Indiana Wesleyan University

Subject:

Description:

An integration of the management, marketing, finance, economics, and accounting aspects of 1) analyzing the internal and external environment of the firm; 2) developing the mission, long-range objectives, and the strategy to achieve the objectives; and 3) evaluating the firm's performance for efficiency and effectiveness. Oral and written presentations of case analyses are used extensively. Prerequisites: Admission to the Business Division and Senior Standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.indwes.edu

Phone Number:

(765) 674-6901

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Other academic year

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