ENTP 375 - Marketing Strategies for Entrepreneurial Businesses

Institution:

Northern Kentucky University

Subject:

Entrepreneurship

Description:

A strategic marketing process approach will be illustrated emphasizing the design of entrepreneurial marketing plans; the innovation and new product or service process; implementation of product, price, place and promotion goals; and, methods of evaluation and control.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nku.edu

Phone Number:

(859) 572-5100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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