EMB 313 - Media Sales, Advertising, and Promotion

Institution:

Northern Kentucky University

Subject:

Electronic Media Broadcasting

Description:

An examination of the principles and problems associated with valuing, selling, and promoting media. Includes campaign development, the valuation of air time, working inside and outside a network environment and the use of alternative media outlets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nku.edu

Phone Number:

(859) 572-5100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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