Communication 380F - Social History of Advertising

Institution:

Hamilton College

Subject:

Description:

An historical overview of advertising media and design in American society. Students will investigate the emergence of consumer culture and advertising innovations which developed as consumerism permeated American society. Addresses the creation and manipulation of markets, the social, economic and political contexts that contributed to marketing theories, and the impact of advertising strategies from late 19th century to the present. (Writing-intensive.) Prerequisite, Communication 101 or consent of instructor. Maximum enrollment, 20. Casey.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.hamilton.edu

Phone Number:

(315) 859-4011

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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