MARK 208 - Internet Marketing

Institution:

Delgado Community College

Subject:

Marketing

Description:

Internet marketing, also referred to as online marketing or e-marketing, is the marketing of products or services over the Internet as well as the process of growing and promoting an organization using online media. This course focuses on online marketing strategies, value-chain models, business models, the Internet customer, evaluating web marketing programs, social concerns, and regulatory issues in this rapidly evolving form of media. Prerequisite(s): MARK 201.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.DCC.EDU

Phone Number:

(504) 671-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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