MGMT 495B - Ames Advanced Business Plan Seminar

Institution:

Case Western Reserve University

Subject:

Description:

This two semester 6 credit hour course teaches students to write a strategic business plan. Working in teams, students study a Cleveland area business through meetings with company executives, including the CEO, under the supervision of a faculty member and outside planning expert. In Semester One, multiple leading faculty members will conduct classes which focus on key components of a business plan, including marketing, strategy, finance, supply chain and leadership. Semester One will culminate with a case study of an assigned company written by each team. Semester Two is a practicum experience during which student teams write a strategic business plan for their assigned company, once again under the supervision of faculty and outside mentors. Plans will be presented by teams to a Business Plan Competition jury composed of leading private equity executives, investment bankers and/or corporate CEOs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.case.edu

Phone Number:

(216) 368-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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