PRLS 305 - Writing for Public Relations

Institution:

Gonzaga University

Subject:

PUBLIC RELATIONS

Description:

Writing media releases, fact sheets, backgrounders, brochures newsletters, and feature stories with an emphasis on understanding the target audience. Editing, desktop and on-line publishing techniques with which to integrate graphics and visual elements within the text. Additional topics include ethics in context, crisis communication and social media. Fall, Spring, and Summer.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gonzaga.edu

Phone Number:

(509) 328-4220

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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