MBUS 650 - Comp Advantage inGlobalEconomy

Institution:

Gonzaga University

Subject:

MASTERS BUSINESS ADMINISTRATIO

Description:

This course introduces concepts and analytical frameworks for understanding the fundamentals of competitive advantage in a global context. The course is designed to provide an opportunity for students to apply concepts and frameworks to actual company situations. The course covers industry analysis, value chain analysis, and the fundamentals of crafting generic business strategies of low cost, differentiation, and focus. The course also explains how to forge effective strategic interrelationships with business partners, suppliers and customers.

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gonzaga.edu

Phone Number:

(509) 328-4220

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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