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Institution:
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Gonzaga University
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Subject:
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COMMUNICATION LEADERSHIP
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Description:
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Media literacy is developing an understanding of the mass media both form and function: the techniques they use, the ideologies they carry, the business motivations that drive them and the artistic expressions reached. This seminar examines the implications of several forms of communication on how we live and what we believe. Impact of mass media on modern societies, conflicting social interest, and the needs of different groups in society. Formation of public opinion, diffusion of innovation, and the nature of propaganda.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(509) 328-4220
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Regional Accreditation:
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Northwest Commission on Colleges and Universities
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Calendar System:
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Semester
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