MARK 7330 - Services Marketing

Institution:

University of Dallas

Subject:

GSM - Marketing

Description:

While the marketing of services has much in common with the marketing of goods, unique challenges in this area require equally unique marketing management techniques and strategy. This course provides students with the requisite skill set for customer analysis, decision-making and strategy formulation in the service sector.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udallas.edu

Phone Number:

(972) 721-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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